Exolum is the new name chosen by the CLH Group “to face ambitious objectives for the future, focused on adapting the business to decarbonisation and the energy transition, the digitalisation of activities and the fight against climate change”.
It said the rebrand is in response to “the need to adapt to the new environment and transform the company itself which, in addition to carrying out oil product storage and transport activities in Spain, has embarked on an international growth process and is now present in 7 other countries”.
The group has recently expanded its activity to the storage, management and transportation of liquid products, especially chemical products, operating in new sectors such as eco-fuels, the circular economy and the development of new energy vectors.
It said: “The new name, simple but modern, shows a spirit where innovation is the key.”
The Exolum brand was originally devised as the CLH Group subsidiary dedicated to entrepreneurship and innovation. But after several studies and proposals, the brand was selected to identify the company as a whole.
“Because Exolum represents what we want to be and the way we are evolving: we are a large international company with over 2,000 employees, with a track record of almost 100 years and an extremely high level of excellence in the provision of our services,” said José Luis López de Silanes, chairman of Exolum.
In recent years, the CLH Group has experienced a series of notable changes, mainly focused on sustainable diversification, both of the geographical areas where it operates and the services offered to customers, over and above hydrocarbon logistics. Therefore, it said it had become necessary to renew the brand and align it with this new era of the company.
“We want these initiatives for diversification and adaptation of the company to be aligned with the new challenges of the sector, with a change to our corporate identity that reflects our growth and leadership,” explained Jorge Lanza, CEO of Exolum.
He added: “This brand reflects the transformation process that we are going through internally, to align with the company’s new business models and transmit our company values. These values are innovation and trust, reflecting the open and flexible way that we face the future, promoting new business opportunities committed to the development and sustainability of the planet.”
For more information visit www.exolum.com