Reuters Events has released a guide for marketers in the Petrochemicals, LNG & Refining space, ‘Marketing during COVID-19: A Guide for Downstream Marketers’.
Its aim is to understand the lessons learned from COVID-19 and how brand building, thought leadership and increased client engagement has been proven to pay off in the long run.
The report includes:
• 25 pages of unique insights and historical analysis, including a four-step plan for marketing during COVID-19
• The Downstream Market & COVID-19 – by speaking to executives from across the industry you can see how they are adapting to labour stresses, new working conditions, changes in demand and stress in the supply chain
• Lessons Learned: How Crises Impact Marketing Investment – a study of data, lessons learned and marketing best practices from The Great Depression to the Global Financial Crisis of 2008/9
• Lessons Learned: Marketing for the Recovery – a deep dive into the changes you can make to your marketing strategy to ride out the current crisis, and provide the foundations for future profitability and brand growth
For more information visit analysis.petchem-update.com