Emirates National Oil Company (ENOC) has revealed plans to invest AED 250 million (€57.3 million) in its digital transformation strategy.
ENOC Group is owned by the government of Dubai and owns and operates assets in exploration and production, supply and operations, terminals, fuel retail, aviation fuel and petroleum products.
The company’s growth strategy emphasises the need for digitalisation to optimise operations, and aims to identify new growth avenues whilst remaining customer-focussed, to meet growing energy needs in Dubai and the UAE.
ENOC has already introduced several growth initiatives. NEXT, an accelerator programme to build new digital ventures for business-to-business and consumer categories, resulted in the introduction of ENOC Link, a digital mobile fuel delivery service for businesses in the UAE, and Beema, the UAE’s first pay-per-kilometre car insurance.
Masar, meanwhile, is a programme to bring complete digital integration of all ENOC’s divisions to enhance efficiencies. ENOC says that by bringing further integration and transparency, Masar will help it to capitalise on digitalisation trends.
The group will introduce further state-of-the-art technologies and educate current and future employees on the importance of digitalisation to the growth of the group. It is developing its talent pool, particularly young, national talent, and is on track to achieve a 50 percent Emirati workforce in 2021.
For more information visit www.enoc.com